01The bet
We've spent the last years learning where digital ends and IRL begins. In an age of ChatGPT and agentic AI, the most valuable thing we can build isn't another feed — it's a tool that helps humans gather IRL, on their terms, in their neighborhood.
Lana keeps a quiet radar on what matters to you in your role. Whatever benefits you in your role — a coffee that already has 4 moms like you · a pass-along from the mom 3 blocks over · a Friday morning in your living room with the right people — it surfaces just one useful next step at a time. You don’t browse Lana. You ask once — and she brings back one useful next step.
02Why moms, first
Moms shape the next generation. Give a mom more time to be a mom in her role — and to find the moms walking distance from her — and the next generation grows up happier.
The starting cohort matters: moms have the highest-leverage IRL community problem (their week doesn't match their old friends' week anymore, and the moms next door are invisible). Solving it for moms gives us a generation of mothers who get back the cadence that adult friendship requires. That's the win condition · everything else is the path there.
03Our mission
A local concierge for humans in specific phases of life — starting with moms.
04Our vision
Own the agentic-local category before anyone else gets there. Build the MCP infrastructure that turns AI into an IRL community engine.
05What we value
- IRL over digital. Real life is the win condition · digital is the tool.
- Relationships compound across touch-points. One meet is a spark · ten Saturdays is a friendship.
- Experiences over clicks. We don't optimize for taps · we optimize for showing up.
- Micro-communities over one-to-many. The block beats the broadcast.
- At your service · never in your way. Lana suggests · you decide. We never take the cognitive call from you.
06Where we are now
- HQ · San Francisco.
- Opening market by market based on mom demand.
- Built by a solo founder + AI-first team.
Reach us
Reach the team at hello@lana.help.