We made the local layer of motherhood, finally.

01The bet

The block-level relationship is what's missing in 2026 motherhood. WhatsApp groups, Nextdoor feeds, and Marketplace listings don't see it. They optimize for posts, for proximity in the abstract, for listings — not for the seven moms within a five-minute walk who would already be at the same Wednesday coffee.

Lana sees that block. One conversation in, she keeps looking, keeps remembering, keeps proposing the next mom worth meeting.

02The team

Built by Phygtl, Inc. in San Francisco — paired with mothers in Lake Nona, Florida. We work block by block, with real moms in the loop, on a small, accountable team. We are not a feed company. We are not a marketplace. We are a quiet concierge for a hard problem.

03Where we are now

Day Zero opens in Lake Nona East · June 15, 2026. The next blocks open as moms join — block by block, not city by city. Lana is invite-led inside each market: a mom signs up, Lana watches the block, and the block opens when there's enough density to make the first introduction land.

04What we believe

A mom should not have to scroll, filter, or explain herself to find the moms walking distance from her. She should tell Lana once — and Lana should keep looking. The product is built around that one sentence.

We believe in nickname-default identity, commit-unlocks-info, and silence over rejection. We believe a single thoughtful introduction is worth more than a feed of strangers. We believe a mom's local layer should be hers — not a brand's, not an advertiser's, not a recruiter's.